What is Bulk SMS?
As the name suggests. Bulk SMS is one of the easiest ways to connect with your audience in bulk in one click. It promotes services or products by sending alerts and notifications without being lost in spam. Mobile SMS is a more powerful tool than e-mail messages with open rates as high as 98%. Bulk SMS ensures that your messages are read and can be used as a source to generate traffic whenever your customer shows interest over it.
Who does it help?
All kinds of businesses be it e-commerce services or retail industry; Bulk SMS works equally for all. It not only helps to spread awareness of business services or products but also sends the product updates through the regular notification. An innovative bulk SMS campaigns could be created with the help of e-mail messages which are responsive and quick in action.
BULK SMS in Marketing
Advantages of bulk SMS marketing with regards to its use for businesses:
- Easy to track consumers
One of the benefits of bulk SMS for brands is to target specific customers, you can approach the service providers and reach them in one go. - The non-intrusive approach
The success of any marketing methods depends on a non-intrusive approach. Marketing calls could lead to a negative impact on a brand if not handled well. So, most companies prefer bulk SMS over the telephonic approach. - Connect with customers directly
SMS connects phone users directly to the companies. If customers find the SMS is informative and genuine and leads to business growth. Due to this, the business of the bulk SMS provider in India is more considerable over the other business approaches.
In Conclusion :
With rising the necessity of business promotion, marketing through bulk SMS meets the need of the hour. The high level of interaction through SMS marketing will be useful for businesses. If still, you are not connected with any bulk SMS provider, then the right time is here.