Improves site’s experience:
Google is constantly monitoring user behaviour to decide if they had a good experience while visiting a site.
Long Term Strategy:
It can start showing results anywhere between six to 12 months from the date of implementation and hold good for years to come.
Increases Brand Visibility:
You can use SEO to create a distinct brand voice that will help you connect with the user demographic you're targeting.
Largest Source of Organic Traffic:
Helps in targeting quality traffic which results in a higher conversion rate.